Rules of Type Poster


PROJECT DESCRIPTION:

The objective of this project is to create a poster that educates the viewer about a certain rule of typography. My rule is: “Avoid combining typefaces that are too similar in appearance.” I plan to accomplish this by using type, color, and simple forms to communicate the message (no complex imagery). I intend to use examples that follow the rule as well as some that don’t, so the viewer can see why it’s important.


VISUAL RESEARCH:





















CONCEPT ROUGHS: