Rules of Type Poster

PROJECT DESCRIPTION:

The objective of this project is to create a poster that typographically communicates to the viewer a specific rule of typography. In this instance, the sender is the rule itself. I’ll be designing on behalf of it, making sure its message gets out. My rule is: “Avoid combining typefaces that are too similar in appearance.” The target audience consists of my classmates, as well as any passersby in the art building where it will be hanging. Size is 13”x19” to be printed in color. A concept rough will be submitted on 10/10. A tight comp will be submitted on 10/15 and the final poster will be finished on 10/17. 


VISUAL RESEARCH:





















CONCEPT ROUGHS:


































TIGHT COMP: